[Kerwin At AI Travel Pulse] SearchGPT Is Here

The Evolution of Search with SearchGPT

You've heard of ChatGPT, but what about its cousin, SearchGPT? This AI tool is designed to enhance your search experience by providing more detailed, context-aware results directly from a chat interface. Imagine asking specific travel-related questions and getting comprehensive, tailored answers in real-time. Sounds intriguing, right?

SearchGPT promises to take the frustration out of sifting through countless search results by giving you the information you need in a conversational format. But, as with any new tech, there are both benefits and challenges to consider.

It’s in beta at the moment and you have to ask for an invite; once approved, you get a little prompt when you sign into your chatGPT account. You can sign up for the waitlist at https://help.openai.com/en/articles/9237891-obtaining-access-to-search-on-chatgpt.

As a test, I gave it this prompt (search request):

and I got this back

You should try a Google search to see what you get in comparison; I got a reddit result as the first answer, sigh…

The Good

• Tailored Search Results: SearchGPT delivers more personalized answers, helping you find exactly what you’re looking for without the hassle.

• Contextual Understanding: It interprets your queries in context, making your search process smoother and more intuitive.

• Quick Answers: No more skimming through pages of search results—get the info you need fast.

The Not-So-Good

• Potential for Bias: Like any AI, SearchGPT can reflect biases present in the data it was trained on, which might affect the accuracy or neutrality of its responses. In my example, only results from Visit Seattle was shown it seems.

• Dependence on Internet Sources: If the information online is outdated or incorrect, SearchGPT may provide unreliable answers. But i think they will get better at this as time progresses.

• Less Human Touch: The convenience of AI might lead to less personal engagement with the research process, something that many still value in travel planning.

What This Means for You

As travel professionals, it's essential to stay ahead of the curve with tools like SearchGPT. While it can enhance the efficiency of your research, it’s crucial to balance this with human insight and expertise. Here’s how you can leverage this new tool:

• Use SearchGPT for Initial Research: Quickly gather background information or narrow down options before diving into deeper, personalized research. The options it gave me are spot on, but not all is accurate

• Verify and Personalize: Always double-check the information provided by AI tools to ensure its accuracy, and tailor it to suit your unique insights and client needs. The information I got misspoke on the tour of the Boeing factory :-( as the 787 is now assembled in South Carolina .

• Stay Curious: Keep experimenting with SearchGPT to discover how it can complement your current processes, rather than replace them. Use the tool when you get a chance; see what it’s doing it’s learning from you too.

4 AI Search Integrations to Watch

Here are a few tools and platforms where AI Search is making a splash. It’s all in its infancy:

1. Perplexity.ai
   Description: A conversational AI search engine that uses GPT to deliver concise, informative responses. I use this when chatGPT gives me odd answers :-). It’s actually better at airline information. I really like this tool.
   Availability: Free (there’s a Pro version that you can use a few tries a day), no sign-up required.

2. You.com
   Description: A personalized search engine with integrated GPT to answer questions contextually.
   Availability: Free with additional features available via premium plans.

3. Andi Search
   Description: A visual AI search assistant using GPT to provide easy-to-understand answers with images and links.
   Availability: Free to use.

4. SearchGPT Browser Extensions
   Description: Browser extensions that integrate GPT into your usual search engines like Google, giving you chat-based responses right next to traditional search results.
   Availability: Free with optional premium features.

Need Sales Funnel Help?

If looking for AI Tools that can help you with your sales funnel, try this newsletter for starters: GTM w/AI

Food for Thought

As AI continues to evolve, tools like SearchGPT could become indispensable for travel research and planning. The key will be in how we adapt—using these tools to complement, rather than replace, our human touch.

Also, if you need some consulting help in determining how you can use AI in your travel business, hit reply and let’s talk.

I’d Like to Hear From You!

What are your thoughts on using AI tools like SearchGPT in your travel planning process? Have you tried it yet? Hit reply and let me know your experiences or any other AI topics you'd like me to cover in future newsletters!

Thank you for being a part of AI Travel Pulse. Let’s continue to explore how AI is shaping the future of travel together.

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